“It’s been incredible,” says Michael Henderson, President of Wm. Henderson. “We’re getting major exposure and new leads thanks to the efforts of Scot Small and the RevBuilders team.”
Despite the increase in competition, William Henderson Plumbing & Heating Inc. has seen consistent results for their SEO campaign in recent months, thanks to the efforts of online marketing and SEO company RevBuilders Marketing. “Through our efforts, Wm. Henderson’s website now receives over half of its traffic through organic search terms,” claims Scot Small, President and CEO of RevBuilders. “This is the result of months of keyword research and work geared towards those keywords, and it’s finally paying off for the plumbing company. There has been a 75% increase in non-branded organic traffic year over year”
As online search becomes more sophisticated and more competitive, online marketing companies are often pitted directly against one another to get their clients listed at the top of search results pages. The recent focus on SEO, or Search Engine Optimization, means that more businesses are competing for page one on search engine rankings than ever before due to increased awareness of the SEO industry.