Every story is the same… kind of. The more you read, the more you notice it. First you have your gallant hero, living a normal life, until- Bam– something goes wrong, and now our hero is forced to go on a daunting journey with the aid of a person or tool. They must avoid great
Yearly Archives / 2016
For humans, stories are as important to our interpersonal relationships, as water is for living. It can connect people, provide cautionary tales, define a culture, and galvanize a new generation. Nowadays, marketers use it to help a customer believe in something and bring about a feeling of loyalty to a brand that wouldn’t have otherwise
Whether you’re ready to usher 2016 out the door or are trying to squeeze much-needed time out of the upcoming weeks, there’s no avoiding the rapid approach of 2017. While the start of yet another new year may not feel so serious, it’s time to start thinking about your marketing methodologies. Many of your strategies
Last week, we focused on the usefulness for businesses using Snapchat, and all the new developments that the program has implemented to attract businesses. Now we are switching gears to cover Instagram. Much like Snapchat, this is an image-rich medium which, while hailed for personal image sharing use, can also be quite useful for businesses.
Companies, it’s time for some real talk. No matter what type of customer you cater to, whether it’s B2B or B2C, you must engage on their social mediums; expecting them to search you out is a death march. I say this because there are 2 big mediums that attract millions of eyes daily which have