The Virginia-based SEO experts have created a comprehensive suite of tools that lets SMBs get involved in online conversations about their brand to drive increased revenue.
The new RevBuilders reputation management tools provide an easy, intuitive interface that lets businesses track where, how and when their business is being listed, mentioned and found online. Reputation is a critical aspect of any company — the world Economic Forum notes that more than 25 percent of the intrinsic value of a business is tied to its reputation. Ignoring or not knowing what’s being said about a brand online can mean losing out on some of that value, and the RevBuilders reputation management suite helps SMBs ensure that isn’t the case.
The web-based tool consists of a tab format, which users of products such as Google Analytics will find familiar. The RevBuilders’ suite is easier to navigate, though, and delves deeply into one aspect of online performance: the brand’s overall reputation.
The suite includes quick, easy ways to manage places a business is found online, so owners and managers can ensure that company listings on Google, Bing, Yahoo, Yelp and many other places are accurate. SEO or a strong presence online without accuracy in these listings can just frustrate potential consumers, but the RevBuilders tool lets SMBs ensure that individuals who find them online can easily find them in person.
Reviews are a powerful force for brands, and consumers use them to make both brand loyalty and purchasing decisions, and positive reviews matter. In a recent BrightLocal survey, more than half of all participants said the star rating for a business was the most important factor, and almost two-thirds said that positive ratings made them trust a local brand more. The RevBuilder’s reputation management suite includes a review management tool that lets companies track feedback across a range of sites, respond to feedback and ask for reviews on sources that most matter for the brand.
Formal reviews aren’t the only consideration for brand reputation online, which is why the RevBuilders tool lets companies view highlights of what information is being shared all across the internet. They can also use the social tab to monitor likes, follows and social engagement across multiple platforms and compare that performance to industry averages to identify potential areas of improvement.
The end cap on RevBuilders new reputation management software is a robust but simple reporting section. It lets companies set up instant email notifications for proactive management and includes executive reports for high-level overviews of brand performance online.