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Content is king. We know it, you know it, and your site visitors know it. Without compelling content, your site won’t convert no matter how beautiful the design is, so it’s important to have things that visitors wish to interact with when they arrive. While there’s a myriad of ways to entice visitors to click, we’ve found that the below seven types of content knock it out of the park every time.

  1. Blogs. The blog is incredibly popular for a reason. Blogs allow you to constantly update your content, and encourage visitors to engage with it by commenting. Blogs also allow you to participate in a community – if you want people to comment on your blogs, make sure that you’re commenting on the blogs of others!
  2. Videos. If you have video capability, this is a great way to get outside the blog and give users a different sort of content to interact with. Videos are also one of the most likely types of content to go viral.
  3. Whitepapers. This is a big one for the B2B website. Whitepapers are easily sharable and provide a lot of information in a comparatively little package.
  4. Mobile-friendly content. It’s estimated that roughly 40% of all internet traffic comes through mobile devices currently, and that number is only expected to grow. Content that can be consumed through these devices is essential!
  5. Lists. Sites like BuzzFeed have proven that lists are incredibly popular forms of content. They’re informative, they’re easy to read, they’re short, and we’re even using one right now. Give one a try if you haven’t!
  6. Testimonials. Put your money where your mouth is with a testimonial about your company. Visitors love testimonials and reviews, as they’re a way for a visitor to learn more about your company from a source that isn’t, well, you.
  7. Infographics. This is another great way to get a lot of information across to an audience very quickly. A picture is worth a thousand words, after all – and infographics are also very easy for visitors to share.

If you’re looking to up your content marketing game, make sure to use something (or many things) from this list of seven incredible ways to engage your readers.

Do you agree with this list? Why or why not?

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"I have a great passion for the visual aesthetic, and an even greater passion for incorporating these great tools of communication into promotional and marketing strategies. Being able to design, direct and implement elements that transforms a perception is such a rewarding task."