Hopefully your answer to this title question is something like “Doing great,” or “Couldn’t be better,” or “Love the results.” If your answer happens to be, “What business blog?” there may be a serious void in your marketing tool box.
While most business owners have at least been convinced that a website is crucial to their business, way fewer have grasped the online influence potential of a business blog.
If that describes your position, consider the following:
Unlimited number of subscriber lists and custom fields
Companies that blog get 55% more web traffic
2/3 of marketers say their company blog is “critical” or “important” to their business
The average budget spent on company blogs and social media has nearly doubled in two years
The second statistic in this list is especially revealing. If you have been beating your head against the wall trying to build traffic to your site, a newsy, informational blog might do the trick for you.
A Blog Lets You Be Real
A blog is such an open, casual, non-threatening way in which to connect with anyone who is even remotely interested in your industry – or your business in particular. Here is where you can be yourself. The blog allows you to be chatty and informal – to be real.(Which is exactly what savvy consumers are looking for these days.) The days of creating a website to feature a photo of your storefront, list your products or services and say “Buy this!” are over. Actually, those days have been gone for several years now! In this fresh era of social media marketing, the key is in relationships. A blog can help you do this.
Your website may be the front door of your business, but it’s the blog site where the prospect (or customer) comes inside to sit down and chat. Here is where they get to know you and learn more about the persona behind the business name. The barriers come down and the trust levels go up. People who read your blog entries are much more likely to subscribe to your newsletter, to register for your webinars, to read the information on your website and to follow you on Facebook and Twitter – and eventually to purchase your products and services. Why is that? It’s a simple fact that the better your online visitors get to know you, the more they trust you. If you’ve not done so already, it’s time for you to begin to build trust levels with regular blog entries. Let the experts at RevBuilders do all the detail work in building and maintaining a compelling blog site for your company. Then watch as your web traffic escalates just as the above statistic show.
If you are serious about growing your company and are looking for a long-term relationship, we would love to talk with you. Just select your preferred method and begin the conversation.