Afew decades ago, the best way for a brick-and-mortar business to “hang out a shingle” and attract prospects and customers in any given community was to:
Advertise in local newspapers and magazines
Advertise on local cable TV
Place a display ad in the Yellow Pages
Display attractive signage
Attend local events such as Chamber of Commerce luncheons
Join business exchange groups
Participate in local charity events
Will Your Site Show Up?
This is not to say any or all of these marketing techniques should be scratched off your list; however, if this is all you as a business owner are doing, you may be missing a great deal of business. You will be missing the hundreds, if not thousands, of people who are looking for your products and services on the Internet.
You may be thinking, “I have a website – isn’t that enough?” While you may have a website—and it may be a great website—but will it show up when potential customers are searching for what you have to offer? One of the most wonderful things about advertising on the Internet is that it can be targeted. Your ads and your websites can be targeted to a well-defined demographic. This can refer to age group, gender, family situation, specific interests, and geographical location!.
Make it Easy to be Found
This means you can literally target those within a 20 mile radius of your business location. Or it can be within the county where you are located, or the region. Think of how this would change how you appear in the search engines. And don’t forget sites like Google and Yahoo maps. You’ll show up there as well, complete with your address and contact information. Make it easy for your potential customers and clients to locate your business.
Face it, most consumers are no longer looking in the newspaper, or the Yellow Pages to find a local business. They are looking online – and many times on their mobile devices as opposed to the home computer. No matter how they are making the search, the question is – will you be found?
Let RevBuilders create for you local listings with Google, Yahoo and Bing to help you stand out from the crowd. Our Local Listing Services will boost your online visibility and help drive targeted consumers – who live right in your area – to your site month after month.