Marketing a business online can take on several aspects. The term online marketing or Internet marketing is an umbrella term that covers a number of marketing strategies. Check out this list – which is not at all comprehensive:
Search Engine Optimization (SEO): SEO involves the strategic use of keywords and anchor text which, when used correctly, will ensure high search engine rankings.
Pay Per Click (PPC): PPC involves paid advertising by a business or company using the strategic keywords mentioned above. PPC marketing brings massive and quick online recognition – causing a business to be easily located online.
Link Building: Search engines recognize a link from other sites to your site as a vote of confidence in who you are and what you offer. The trick is to make sure those links are reputable sites from reputable companies and that it matches the theme of your own business.
Email Marketing: nteraction and relationship-building is the name of the game in online marketing. Personable and newsy email campaigns (or regular newsletters) go a long way in establishing customer/prospect relationships.
SEO Copywriting: SEO copywriting simply means a blend of SEO with the writing of web content. It involves the strategic use of key words throughout any business-related blogs, articles, press releases and web content.
Viral Marketing: The word viral comes from the medical term virus which, as we all know, spreads quickly. The way to go viral online is to link your business website to a FaceBook page, which is linked to a Twitter account, which is linked to a blog site, which is linked to a press release, which is linked to online articles, and on and on. You get the picture. Before you know it, your brand, your persona, your business identity is all over the Internet and your business will experience healthy growth.